Development of business strategy for company X
Marova, Ekaterina (2014)
Marova, Ekaterina
Saimaan ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120919178
https://urn.fi/URN:NBN:fi:amk-2014120919178
Tiivistelmä
The purpose of the study was to develop a business strategy and functional strategies: marketing, sales, human resource management (HRM), logistic, financial, accounting and information technology strategies for the case company.
Empirical data for this study were collected by access to company’s internal database and from the researcher’s professional experience inside the case company.
The theoretical information was gathered from literature, scientific articles and the Internet.
The final result of this thesis was a formulated written business strategy and functional strategies. The outcome showed that the business strategy and functional strategy take place though they were not formulated in writing by company’s management in the face of the managing director. The business strategy is aligned with existing environmental issues except growth aspect. Functional strategies mostly follow the main stream of the business strategy. Company problematic points’ solutions might be found in development of policies, programs, procedures, performance evaluation and control. All these areas can become a subject for future research.
The results can be applied in the case company and for further research of strategic issues in small and medium enterprises.
Further study is required to study case company’s policies, the formulated business strategy and functional strategies’ implementation, evaluation and control.
Empirical data for this study were collected by access to company’s internal database and from the researcher’s professional experience inside the case company.
The theoretical information was gathered from literature, scientific articles and the Internet.
The final result of this thesis was a formulated written business strategy and functional strategies. The outcome showed that the business strategy and functional strategy take place though they were not formulated in writing by company’s management in the face of the managing director. The business strategy is aligned with existing environmental issues except growth aspect. Functional strategies mostly follow the main stream of the business strategy. Company problematic points’ solutions might be found in development of policies, programs, procedures, performance evaluation and control. All these areas can become a subject for future research.
The results can be applied in the case company and for further research of strategic issues in small and medium enterprises.
Further study is required to study case company’s policies, the formulated business strategy and functional strategies’ implementation, evaluation and control.