Uusimmat viitteet

  • Creating experiences for the elderly 

    Lehto, Mia; Mäkelä, Annika (Haaga-Helia ammattikorkeakoulu, 2017)
    There is a new growing market coming up, the “grey” market. These former baby-boomers are now 65+ and getting into their retirement. Their material needs have mostly been fulfilled and with money and time on their hands ...
  • Developing a successful business plan: Berry beverage bicycle vending cart 

    Laakkonen, Heikki (Haaga-Helia ammattikorkeakoulu, 2017)
    This is a product-based thesis for the Haaga-Helia Bachelor’s Degree Programme in Experience and Wellness Management. The main objective is to create a successful business plan for a berry beverage bicycle vending cart ...
  • Social media marketing of a sport event : Project EBTC 2015 at Pickala Golf 

    Marttinen, Tom (Haaga-Helia ammattikorkeakoulu, 2017)
    This is a project type thesis about the social media marketing of European Boys’ Team Championship 2015, which was held at Pickala Golf Club on July 2015. The tournament is held annually in one of the participating countries. ...
  • Employee satisfaction survey: Reippailuhalli Huimala 

    Kasvi, Annina (Haaga-Helia ammattikorkeakoulu, 2017)
    This thesis is commissioned by Reippailuhalli Huimala, an indoor activity park located in Konala, Helsinki. The main objective of this thesis is to assess the current level of employee satisfaction and psychological capital ...
  • Producing experiences for postmodern tribes: facilitating co-creation and linking 

    Huttunen, Inna (Haaga-Helia ammattikorkeakoulu, 2017)
    The author has been working in pioneering experiential companies in Helsinki. She has noticed a tendency of people to gather in tribes and search for platforms for social interaction in the arts, culture and experience ...
  • The Motivational Factors Affecting Football Fan Attendance in Finland: A Study and Segmentation 

    Dick, Murray; Kernick, Paul (Haaga-Helia ammattikorkeakoulu, 2016)
    The main purpose of this Bachelor’s thesis is to identify the core motivational factors which affect the attendance of football matches in Finland’s top football tier; the Veikkausliiga. In addition, the thesis aims to ...
  • Start-up business plan: organic food restaurant in Bilbao 

    Sharafutdinova, Alisa (Haaga-Helia ammattikorkeakoulu, 2016)
    My thesis is a start-up business plan for a restaurant in Bilbao, Spain. This product-oriented thesis is a part of the Hospitality Management program of Haaga-Helia UAS. The purpose of this work is to build a theoretical ...
  • The Italian Publishing Market & The eBooks 

    Pilli, Laura (Haaga-Helia ammattikorkeakoulu, 2016)
    This thesis will,at first, present an overview of the publishing market on a global level and then move to the specifics of the Italian publishing market and to the role the e-books play in it. Some of the most common ...
  • Organising Baltic Jazz festival 

    Väärä, Emmi (Haaga-Helia ammattikorkeakoulu, 2016)
    The purpose of this paper was to clarify how Baltic Jazz festival is organised in a matter of project based thesis, where the main product was the festival held in 2016. The festival is located on Kemiönsaari in Turku ...
  • The most important hospitality competences in the times of digitalization 

    Poutanen, Eero (Haaga-Helia ammattikorkeakoulu, 2016)
    In this thesis, the author tries to identify the most important competencies, which are needed to succeed in hospitality industry, but modernize them to better reflect the digital age of today. In the first chapter, ...
  • Designing an escape room with the Experience Pyramid model 

    Heikkinen, Outi; Shumeyko, Julia (Haaga-Helia ammattikorkeakoulu, 2016)
    The concept of real life room escape, although relatively new, has been constantly gaining popularity and spreading across countries and continents. Despite the ever-growing appeal and widespread appreciation, the phenomenon ...
  • Event management: Partner Seminar to Support Cooperation. Case: Altia 

    Leino, Joonatan (Haaga-Helia ammattikorkeakoulu, 2016)
    This thesis presents the theoretical framework of event management combined with a case study and my own experiences. Theoretical part consists of defining event management, different types of events and the purpose of ...
  • A framework for evaluating the viability of business ideas for web and mobile products : Case study 1: Unhidden, Case study 2: Opas 

    Vankalo, Mikael (Haaga-Helia ammattikorkeakoulu, 2016)
    One definition of a Startup is that it is a temporary organization in search of a scalable, repeatable and profitable business model (Blank 2012, 5). More than 90% of technology Startups fail within 3 years (Marmer & al., ...
  • Planning and organizing an event: Sushibar+Wine 6 -year birthday party 

    Laulajainen, Kaisa; Pitkänen, Piia (Haaga-Helia ammattikorkeakoulu, 2016)
    This thesis is a written report of an overview on how to plan, produce and manage a me-dium scale special event. The thesis was commissioned by Sushibar Restaurants Finland Oy. The commissioner and the contact person for ...
  • Sales training and motivation. Case:LähiTapiola 

    Virtaniemi, Noora; Patalainen, Elena (Haaga-Helia ammattikorkeakoulu, 2015)
    The thesis was commissioned by insurance and finance company LähiTapiola. The purpose of this thesis was to identify how to develop sales training for the short term marketing cam-paigns, how to help the company to improve ...

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