Using corporate social responsibility to enhance value.
Taiwo, Waheed (2012)
Taiwo, Waheed
Metropolia Ammattikorkeakoulu
2012
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201205076716
https://urn.fi/URN:NBN:fi:amk-201205076716
Tiivistelmä
Corporate social responsibility (CSR) has become an important focus in today’s society due to reasons ranging from the new consciousness of people’s impact on the planet to how companies’ excessive pursuit of profit has led to the increased negative impact on people and the environment. As a result of this awareness, companies’ actions are being scrutinised like never before.
Even though corporate social responsibility is not a new concept, it has evolved and is known under many different names like corporate citizenship, corporate initiatives, corporate responsibility, corporate community initiative, and corporate social performance. Different models have been suggested as the best fit for addressing the issues raised under the term. Such models include Carroll’s CSR pyramid, Sethi’s three-stage schema and the 3C-SR, all aimed at developing more applicable theories.
The aim of this work is to determine how performance of social responsibility relates to organizational values. It has been shown that organizations that are perceived to go beyond “green-washing” can actually benefit from performance of social responsibility as they are rewarded in turn for their efforts by many of their stakeholders. The issue, however, is that performance of this responsibility is subjected to some factors as outlined in Sethi’s three-stage paradigm.
The treatment of the topic is not exhaustive as there is a wide range of areas that are to be covered; the purpose is to show that there is financial reward for performance, even if it is classified as corporate social responsibility.
Even though corporate social responsibility is not a new concept, it has evolved and is known under many different names like corporate citizenship, corporate initiatives, corporate responsibility, corporate community initiative, and corporate social performance. Different models have been suggested as the best fit for addressing the issues raised under the term. Such models include Carroll’s CSR pyramid, Sethi’s three-stage schema and the 3C-SR, all aimed at developing more applicable theories.
The aim of this work is to determine how performance of social responsibility relates to organizational values. It has been shown that organizations that are perceived to go beyond “green-washing” can actually benefit from performance of social responsibility as they are rewarded in turn for their efforts by many of their stakeholders. The issue, however, is that performance of this responsibility is subjected to some factors as outlined in Sethi’s three-stage paradigm.
The treatment of the topic is not exhaustive as there is a wide range of areas that are to be covered; the purpose is to show that there is financial reward for performance, even if it is classified as corporate social responsibility.