Market research in the Vietnamese marine sector Case study of eNav forecast - a navigation application developed by NASCA Geosystems
Nguyen, Minh Ngoc (2011)
Nguyen, Minh Ngoc
Seinäjoen ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2011060611054
https://urn.fi/URN:NBN:fi:amk-2011060611054
Tiivistelmä
The objective of this paper was to identify the level of demand in the Vietnamese fisheries sector for e-Nav – weather and sea condition forecast application devel-oped by NASCA Geosystems. NASCA Geosystems is a small company of five people operating in the field of information technology consulting. Management at NASCA Geosystems wanted to study the Vietnamese market in order to expand their operation in Vietnam.
In this thesis, both qualitative and quantitative methods were applied. The quantitative data was gathered from the official statistic sources namely the General Statistics Office of Vietnam, Indexmundi, the United Nations and the World Bank. The qualitative research includes an email interview with the director of NASCA Geosystems and a personal interview with Mr. Tran Dinh Lan from the Institute of Marine Environment and Resources.
The result of the study showed that there is a high demand in the Vietnamese fisheries sector. Even though the fishermen are not ready to give up the traditional boats and equipment and they usually lack the required technological skills, Vietnam can be still a promising market if NASCA Geosystems finds an appropriate local partner.
The author recommends that NASCA Geosystems continue to advertise their products through the company’s website. At the same time, it is suggested that they search actively for a local partner who will then distribute their products in Vietnam. Moreover, NASCA Geosystems is recommended to pay more attention on the marketing activitiesFurther research should be carried out into the Viet-namese fishery sector.
In this thesis, both qualitative and quantitative methods were applied. The quantitative data was gathered from the official statistic sources namely the General Statistics Office of Vietnam, Indexmundi, the United Nations and the World Bank. The qualitative research includes an email interview with the director of NASCA Geosystems and a personal interview with Mr. Tran Dinh Lan from the Institute of Marine Environment and Resources.
The result of the study showed that there is a high demand in the Vietnamese fisheries sector. Even though the fishermen are not ready to give up the traditional boats and equipment and they usually lack the required technological skills, Vietnam can be still a promising market if NASCA Geosystems finds an appropriate local partner.
The author recommends that NASCA Geosystems continue to advertise their products through the company’s website. At the same time, it is suggested that they search actively for a local partner who will then distribute their products in Vietnam. Moreover, NASCA Geosystems is recommended to pay more attention on the marketing activitiesFurther research should be carried out into the Viet-namese fishery sector.