Research on the Image of the Satakunta Region
Amey, Evgenia; Nikkari, Kristina (2011)
Amey, Evgenia
Nikkari, Kristina
Rovaniemen ammattikorkeakoulu Lapin ammattikorkeakoulu
2011
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201102232577
https://urn.fi/URN:NBN:fi:amk-201102232577
Tiivistelmä
The goal of the thesis is to uncover the perception of the Satakunta region hold by companies, organizations and residents of Satakunta and all Finland. The research was conducted to find out if the region is considered to have a good business environment, a right place to start and develop a business and if it is profitable for investments. It also discovers the opinion of residents about different aspects and quality of life and finds out if they consider it a good place to live, work or study.
The thesis is not aiming at providing solutions for the improvement of the image, instead it will present a summarized picture of what the interest groups think about the region in general.
The information is gathered from the respondents by the means of online survey. The theoretical background includes general information about the Satakunta region and Satakuntaliitto (the Regional Council of Satakunta, the commissioner of the thesis project). The authors discuss the concept of image in general, corporate image, image in the context of regional development and destination image.
The results of the research show that the Satakunta region is in general found to be an attractive, comfortable and secure place to live and to do business. Though the region is not very well-known among the residents of other parts of Finland, those who have visited the region see it as a friendly, interesting place which is rich in natural and cultural attractions. The region is appreciated by both residents and visitors for its beautiful surroundings, cleanliness and attractiveness, variety of available sports and leisure activities, attractive events and friendliness. The organizations both from Satakunta and other regions of Finland see the region in a very positive way.
The respondents have noted a number of problems in the region and wished for some changes in public transportation, healthcare and public services which they consider can work more efficiently, also the educational and job opportunities were said to be lacking in the region.
The region has a good potential for tourism development, based on the natural, historical and cultural attractions as well as events such as Pori Jazz. The region can be promoted for domestic tourists as a holiday and short break destination.
The thesis is not aiming at providing solutions for the improvement of the image, instead it will present a summarized picture of what the interest groups think about the region in general.
The information is gathered from the respondents by the means of online survey. The theoretical background includes general information about the Satakunta region and Satakuntaliitto (the Regional Council of Satakunta, the commissioner of the thesis project). The authors discuss the concept of image in general, corporate image, image in the context of regional development and destination image.
The results of the research show that the Satakunta region is in general found to be an attractive, comfortable and secure place to live and to do business. Though the region is not very well-known among the residents of other parts of Finland, those who have visited the region see it as a friendly, interesting place which is rich in natural and cultural attractions. The region is appreciated by both residents and visitors for its beautiful surroundings, cleanliness and attractiveness, variety of available sports and leisure activities, attractive events and friendliness. The organizations both from Satakunta and other regions of Finland see the region in a very positive way.
The respondents have noted a number of problems in the region and wished for some changes in public transportation, healthcare and public services which they consider can work more efficiently, also the educational and job opportunities were said to be lacking in the region.
The region has a good potential for tourism development, based on the natural, historical and cultural attractions as well as events such as Pori Jazz. The region can be promoted for domestic tourists as a holiday and short break destination.