Operational challenges in managing multicultural events; Finnish perspectives for potential companies
Touray, Lamin; Mndeme, Adam (2010)
Touray, Lamin
Mndeme, Adam
Laurea-ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2010111614547
https://urn.fi/URN:NBN:fi:amk-2010111614547
Tiivistelmä
As international activities are increasing very fast, the world is becoming smaller day by day. Customer’s needs are becoming more complex which makes it very important to make a good research in different cultural perspectives as to how to serve potential customers in order to survive in multicultural event management business. As event management emerges to become a key sector of the tourism and leisure industries worldwide there is increasing need for professionals in multicultural event management which courage us to do our thesis in this specific gesture. By using in-depth interviews as the method of inquiry, this thesis, reports the results from an analysis of multicultural event management in Finnish tourism perspectives.
This thesis will provide a good knowledge in multicultural event management in Finland by presenting brief backgrounds on event marketing and multiculturalism system. It then provides a summary of key findings specifically relating to multicultural event management. Our thesis will be useful to multicultural event management entrepreneurs because it gives the basic knowledge how to manage multicultural event successfully. Furthermore, it can also be used to create a better understanding between peoples from different cultural backgrounds. This thesis is meant to act as a guide to answer the questions of what, how, who and when should multicultural event management companies target, offer and reach their potential customers. We are going to do this thesis writing by utilizing the theories and analyzing the interviews made with Eneh, O and Missokia, T
This thesis will provide a good knowledge in multicultural event management in Finland by presenting brief backgrounds on event marketing and multiculturalism system. It then provides a summary of key findings specifically relating to multicultural event management. Our thesis will be useful to multicultural event management entrepreneurs because it gives the basic knowledge how to manage multicultural event successfully. Furthermore, it can also be used to create a better understanding between peoples from different cultural backgrounds. This thesis is meant to act as a guide to answer the questions of what, how, who and when should multicultural event management companies target, offer and reach their potential customers. We are going to do this thesis writing by utilizing the theories and analyzing the interviews made with Eneh, O and Missokia, T