• M-Commerce Adoption in Kajaani 

      Berard, Gregory (Kajaanin ammattikorkeakoulu, 2004)
      The objective of this final year project was to study mobile commerce (m-commerce) adoption in the city of Kajaani. The research includes studies of how consumers' behaviors, macro-environmental factors and growth in the ...
    • Development of a tourism network within Finnish-Russian cross-border co-operation 

      Alekseev, Arthur G. (Kajaanin ammattikorkeakoulu, 2005)
      This research was aimed to get updated information about cross-border tourism development from Russian tourism entrepreneurs and local authorities. The overall objective of this work was to encourage and support cross-border ...
    • BRANDS AND BRANDING - BRAND IMAGES IN KAINUU 

      Loukusa, Milla; Suutari, Susanna (Kajaanin ammattikorkeakoulu, 2006)
      The purpose of this thesis was to study brand images in Kainuu. The aim was to find out if the target group of the research associates local produts, services and companies as brands. The theoretical part of the thesis ...
    • Knowledge Creation by SMEs on Communities of Practice on Alibaba.com.cn 

      Cui, Ting Ting (Kajaanin ammattikorkeakoulu, 2007)
      Knowledge creation means gaining a substantial momentum due to its direct relation to the company’s core competency and competitive advantage. The current thesis investigated a new phenomenon, which is the knowledge ...
    • CULTURAL SPONSORSHIP IN KAINUU 

      Tuovinen, Tiinamaija (Kajaanin ammattikorkeakoulu, 2007)
      This thesis was written with the aim to find out what is the situation of cultural sponsorship in Kainuu and to gather helpful information for both, the sponsors and the sponsor seekers. The theory part of the final year ...
    • Reasons for the transition of the processing trade industry from OEM to OBM: : Case Study: Hangzhou Alpha Imp & Exp Co., Ltd 

      CHEN, JIE (Kajaanin ammattikorkeakoulu, 2007)
      The purpose of this thesis was to explore the Reasons for the transition of the processing trade indus-try from OEM to OBM. The study was commissioned by Sandy Chen who is the manager of the case company is Hangzhou Alpha ...
    • DEVELOPING CUSTOMER-ORIENTED SERVICES FOR RUSSIAN GUESTS IN KATINKULTA 

      Hanhisuanto, Sari; Haverinen, Sari (Kajaanin ammattikorkeakoulu, 2007)
      This thesis was a desktop research commissioned by Holiday Club Hotel Katinkulta. The aim of the work was to give suggestions on how to improve customer-oriented services for Russian guests visiting the resort. At the ...
    • IMAGE AND REPUTATION MANAGEMENT OF THE KAINUU REGION 

      Seppi, Marita (Kajaanin ammattikorkeakoulu, 2007)
      This thesis aims at discovering the core factors of communication in organizational changes, image and reputation management and the role of media in image and reputation management. The thesis focuses on presenting these ...
    • CUSTOMER SATISFACTION AND VISIBILITY RESEARCH FOR KAJAANIN HOKKI 

      Riikonen, Jussi; Rinne, Jarno (Kajaanin ammattikorkeakoulu, 2008)
      The aim of the research was to find out reasons behind the low attendance in the home games of a Finnish ice hockey club, Kajaanin Hokki. Despite the good success that Hokki had had recently, the attendance seemed to ...
    • Possibilities of Art Appropriation in Print Advertising 

      Dietzmann, Franz (Kajaanin ammattikorkeakoulu, 2008)
      This thesis analysed possibilities that the appropriation of works of arts can offer advertisers. On the hypothesis that there is a generally positive attitude towards the arts it was trying to identify ways, by which ...
    • ORGANIZATIONAL COMMUNICATION TOOL FOR LETHBRIDGE COLLEGE 

      Ryhänen, Anita (Kajaanin ammattikorkeakoulu, 2008)
      The thesis was based on a project commissioned by Lethbridge College. The aim of the project was to create a manual for the teachers in Lethbridge College who wish to teach an electronic course for Estar, a Chinese cooperation ...
    • Quality and Price Perceptions of Urban Chinese Consumers 

      Zhang , Chun (Kajaanin ammattikorkeakoulu, 2009)
      Abstract Quality and price are two product attributes that urban Chinese consumers always take into consideration in the evaluation of alternative brands. Understanding how they perceive quality and price is important ...
    • Analysis of Front-End Processes 

      Fraknoy, Daniel (Kajaanin ammattikorkeakoulu, 2009)
      The aim of the thesis was to map out and analyse the Front-End Processes within the development processes of companies to identify areas of improvement. Another goal was to reveal significant similarities, which could serve ...
    • LUONNOLLISESTI OULUJÄRVI KY MARKETING PLAN FOR 2009 

      Määttä, Veli-Matti (Kajaanin ammattikorkeakoulu, 2009)
      The purpose of this thesis was to create a marketing plan for a Kajaani based accommodation and activity programme providing company Luonnollisesti Oulujärvi Ky. The company provides tourism related activity programme ...
    • RUSSIAN TRADE OF URHEILU & KALASTUS PALLAS PRODUCTS 

      Tikkanen, Joonas (Kajaanin ammattikorkeakoulu, 2009)
      The main purpose of this study was to help Urheilu & Kalastus Oy to develop the export trade of Pallas ice hockey equipment products to Russia. The study aimed at finding out reasons for the fluctuating sales and how to ...
    • INFLUENCE OF A BRAND IMAGE IN DEVELOPING A TOURISM DESTINATION – CASE VUOKATTI 

      Jokelainen, Anu; Kinnunen, Susanna (Kajaanin ammattikorkeakoulu, 2009)
      The purpose of this thesis was to study the development of tourism in Vuokatti. The aim was to find out how tourism has developed in the Vuokatti area in years 2000 – 2008 and make a power point presentation of the findings ...
    • Cross-Border Consumption within Kostomuksha and the Kainuu Region 

      Sheveleva, Anna (Kajaanin ammattikorkeakoulu, 2010)
      Usually, national borders are considered to be a barrier to the migration or outward flow of products, services, capital, and people. Nevertheless, differences among countries and cultures can promote cross-border consumption ...
    • Cross-Cultural Brand Perception 

      Pennington, Andrew (Kajaanin ammattikorkeakoulu, 2010)
      The purpose of this research is to analyze how global brands differ according to markets and are viewed differently. In order to do this Mercedes-Benz was used as an example of a global brand and Germany and USA as the ...
    • Enterprises Energy Sustainability: ICT Approach 

      Terekhova, Anna (Kajaanin ammattikorkeakoulu, 2010)
      Growing concern about the environment, specifically global warming and climate change, is putting pressure on businesses to reduce their emissions of carbon dioxide (CO2) and other GHG. Energy efficiency is the most effective ...
    • Investor Support Pool 

      Yli-Lonttinen, Anni (Kajaanin ammattikorkeakoulu, 2010)
      The purpose of this thesis was to develop and test a tool that would help foreign investors to find local companies. The tool also gives the local companies a chance to offer their services to this customer group. The work ...