"Afanasev, Oleg" - Selaus tekijän mukaan Savonia-ammattikorkeakoulu
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Free-to-Play Marketing Strategy: Research and Evaluation
Afanasev, Oleg (Savonia-ammattikorkeakoulu, 2015)The Free-to-Play model is a marketing strategy, a way of distributing games, where customers are allowed to install and get most of the experience without payment. The objectives of the thesis project were to combine ...