How can a digital marketing plan aid in the growth and development of an online music production company? : Case Study: Ghost Beats
Verma, Raphael (2017)
Verma, Raphael
Metropolia Ammattikorkeakoulu
2017
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017053011057
https://urn.fi/URN:NBN:fi:amk-2017053011057
Tiivistelmä
The purpose of this thesis is to find out how a digital marketing plan can aid in the growth and the development of an online music production company that primarily sells instrumentals to aspiring artists and record labels. Additional goals were to identify the best digital marketing tools for the company to utilize, defining their target market and how to increase their customer base and increase sales.
The structure for this thesis was done by using a case study model for the company "Ghost Beats." The company has seen steady growth since the beginning of 2017 and has started making sales, however, without a clear and strategic digital marketing plan, the company could be hindering their development in terms of growth and sales; this was the reason for why this study was conducted.
The literature review was written based on fundamental marketing and digital marketing theories and terms which were used to establish a basis for the creation of the digital marketing plan. Furthermore, the digital marketing plan created for this study was done by analyzing the needs of the company and discovering what digital marketing tools would be of the greatest benefit to Ghost Beats.
The findings of the study demonstrated that the digital marketing plan designed for Ghost Beats was successful and aided in the growth of the company. The results showed an increase in brand awareness, sales, customers and growth.
The structure for this thesis was done by using a case study model for the company "Ghost Beats." The company has seen steady growth since the beginning of 2017 and has started making sales, however, without a clear and strategic digital marketing plan, the company could be hindering their development in terms of growth and sales; this was the reason for why this study was conducted.
The literature review was written based on fundamental marketing and digital marketing theories and terms which were used to establish a basis for the creation of the digital marketing plan. Furthermore, the digital marketing plan created for this study was done by analyzing the needs of the company and discovering what digital marketing tools would be of the greatest benefit to Ghost Beats.
The findings of the study demonstrated that the digital marketing plan designed for Ghost Beats was successful and aided in the growth of the company. The results showed an increase in brand awareness, sales, customers and growth.