USING INFOGRAPHICS AS A MARKETING TOOL
Nikzad, Hadi (2017)
Nikzad, Hadi
Oulun ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201703273753
https://urn.fi/URN:NBN:fi:amk-201703273753
Tiivistelmä
FixUi Ltd is a usability company which helps companies to design services and products which users can and want to use. FixUi offers following services: user needs studies, UI design, graphic design, and usability evaluations. FixUi was established in 2011 located in Oulu, Finland.
In this project I will try to use theoretical knowledge and analysis in order to improve the client’s navigation icons in their website as a primary goal alongside with some digital marketing. The correct usage of icons and infographics in the website in order to have the best outcome are on the priority list. In addition, there will be a clear view of the development process of how the new methods have been applied and how they have affected the company’s visual representation.
In the theoretical part I will discuss the clear definition of infographics used across a wide range, from websites to presentations, promotional videos and marketing materials to internal corporate communications. This will allow me to have a better approach to the practical part of the thesis where I will use them as a reference to my work.
At the end there will be a conclusion on how everything has been started, developed during the project and how it would hopefully help the client to have a better understanding of good infographic marketing related to their services. I hope this thesis would be a help for people who want to do some research on the related field.
In this project I will try to use theoretical knowledge and analysis in order to improve the client’s navigation icons in their website as a primary goal alongside with some digital marketing. The correct usage of icons and infographics in the website in order to have the best outcome are on the priority list. In addition, there will be a clear view of the development process of how the new methods have been applied and how they have affected the company’s visual representation.
In the theoretical part I will discuss the clear definition of infographics used across a wide range, from websites to presentations, promotional videos and marketing materials to internal corporate communications. This will allow me to have a better approach to the practical part of the thesis where I will use them as a reference to my work.
At the end there will be a conclusion on how everything has been started, developed during the project and how it would hopefully help the client to have a better understanding of good infographic marketing related to their services. I hope this thesis would be a help for people who want to do some research on the related field.