Phu Quoc Island - The Hidden Treasure
Duong, Cuong; Nguyen, Trung (2017)
Duong, Cuong
Nguyen, Trung
Haaga-Helia ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201702082179
https://urn.fi/URN:NBN:fi:amk-201702082179
Tiivistelmä
The thesis targeted to offer a full tour package to experience exotic atmosphere in Phu Quoc Island, Vietnam. Geographically, Phu Quoc Island possesses similar features and, furthermore, touristic advantages as other well-known islands in South East Asia. There-fore, the idea to develop this package is to build up a new competitive travel destination in the region. In order to achieve the task, a marketing plan was really important so as to suc-cessfully introduce the package to the world. The marketing plan was conducted based on the use of an introduction video and leaflets offering varied services.
The theoretical framework was divided into various elements as operational environment, consumer behaviour and trends and product development process. The study was a quanti-tative research since the data needed certain amount of responses in order to make the study reliable. The chosen method was to conduct a survey mostly conducted via internet. The survey was implemented in 1 month from June 2016 to July 2016 and collected 73 responses.
The data collected different types of data such as statements about the opinions of the re-spondents, both open-ended and multiple choices. The diversity of questionnaire helped researcher to avoid bias. According to the results, people in the age of 22 to 30, preferably students and full-time employments were marked as the aimed group for this offered pack-age. Moreover, with survey, it is easy to interpret the results into useful data, for every sur-vey tools all have analysis feature providing final results in charts, tables or graphs.
The itinerary and tour package were developed and operated following the results collected from the survey. These results contributed to the completion of the tour program which is available for visitors both travel directly and transit in Ho Chi Minh City and Hanoi to Phu Quoc. Fixed terms and prices were fully customized based on affordable budget of the tar-get group as well as the current market prices.
The theoretical framework was divided into various elements as operational environment, consumer behaviour and trends and product development process. The study was a quanti-tative research since the data needed certain amount of responses in order to make the study reliable. The chosen method was to conduct a survey mostly conducted via internet. The survey was implemented in 1 month from June 2016 to July 2016 and collected 73 responses.
The data collected different types of data such as statements about the opinions of the re-spondents, both open-ended and multiple choices. The diversity of questionnaire helped researcher to avoid bias. According to the results, people in the age of 22 to 30, preferably students and full-time employments were marked as the aimed group for this offered pack-age. Moreover, with survey, it is easy to interpret the results into useful data, for every sur-vey tools all have analysis feature providing final results in charts, tables or graphs.
The itinerary and tour package were developed and operated following the results collected from the survey. These results contributed to the completion of the tour program which is available for visitors both travel directly and transit in Ho Chi Minh City and Hanoi to Phu Quoc. Fixed terms and prices were fully customized based on affordable budget of the tar-get group as well as the current market prices.