FRAMEWORK FOR ENTERING THE NIGERIAN MARKET : Focus on the Agricultural sector
Salami, Sodiq (2016)
Lataukset:
Salami, Sodiq
Centria-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016121520499
https://urn.fi/URN:NBN:fi:amk-2016121520499
Tiivistelmä
The aim of the research was to provide a Framework on how Finnish company can enter into Nigeria market, with analysis on the Agricultural sector, overview background of Nigeria, typical Finnish product and risk peculiar to Nigeria, and strategy to use in penetrating the Market.
The author’s objective is to create a framework document that can acts as guide for any Finnish com-pany intending to go into Nigeria market and to provide detailed information needed to effectively operate in the market.
The research was written based on information extracted from updated public sources, as well as per-sonal experience in respect to the researcher’s knowledge. Quantitative research methodology was selected; secondary data collection was selected for collect data and information.
The conclusion is drawn out from the general summary of all the chapters and holistic conclusion that links all the ideas together.
The author’s objective is to create a framework document that can acts as guide for any Finnish com-pany intending to go into Nigeria market and to provide detailed information needed to effectively operate in the market.
The research was written based on information extracted from updated public sources, as well as per-sonal experience in respect to the researcher’s knowledge. Quantitative research methodology was selected; secondary data collection was selected for collect data and information.
The conclusion is drawn out from the general summary of all the chapters and holistic conclusion that links all the ideas together.