WeChat impact on social and economic in China
Rong, Mengmeng (2016)
Rong, Mengmeng
Oulun ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016121320176
https://urn.fi/URN:NBN:fi:amk-2016121320176
Tiivistelmä
The purpose of the thesis is to analyse WeChat in China. On the hand, this thesis analyses the impact of WeChat on social and economic based on its features. WeChat changes Chinese way of life. Customers are directly taken part in economic activities in WeChat. On the other hand, this thesis is intended to help entrepreneurs and organizations to know more about WeChat B2B and B2C model in China. The thesis will be helpful for those entrepreneurs who are going to enter Chinese market.
The thesis will discuss how companies can benefit on WeChat. The thesis can be used by social media companies and to find more functions and benefits.
Source materials of the thesis are listed as references. Book (i.e. Clara Shih, The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer) played a significant role for the thesis.
The thesis will discuss how companies can benefit on WeChat. The thesis can be used by social media companies and to find more functions and benefits.
Source materials of the thesis are listed as references. Book (i.e. Clara Shih, The Social Business Imperative: Adapting Your Business Model to the Always-Connected Customer) played a significant role for the thesis.