SMARTPHONE INDUSTRY: THE NEW ERA OF COMPETITION AND STRATEGY
Ha, Ngoc (2016)
Ha, Ngoc
Centria-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120218851
https://urn.fi/URN:NBN:fi:amk-2016120218851
Tiivistelmä
The thesis aim was to give a quick glance at the smartphone industry start with the history of mobile phone, all the changes it had to go through to reach the modern form of smartphone. Then, afterwards, competitions between companies and smartphone brands are analysed and the outcome was also stated very clear in the thesis. The future generation of this industry was also mentioned based on expertise opinions and real statistics.
A survey about smartphone using was carried out by the author in order to get better understanding at customer satisfaction and brands popularity among a limited number of users. Through online survey, 20 international student has joined to respond the survey. The result was then carefully analysed based on the numbers and theories author has mentioned in the previous chapters of the thesis.
A survey about smartphone using was carried out by the author in order to get better understanding at customer satisfaction and brands popularity among a limited number of users. Through online survey, 20 international student has joined to respond the survey. The result was then carefully analysed based on the numbers and theories author has mentioned in the previous chapters of the thesis.