Pull factors of Finland and voluntary work
Jurvakainen, Janika (2016)
Jurvakainen, Janika
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016113018360
https://urn.fi/URN:NBN:fi:amk-2016113018360
Tiivistelmä
This thesis studies pull factors of Finland and voluntary work. The aim of this study is to understand the pull factors of Finland from the perspective of young travelers. Which pull factors attract to choose Finland as their destination? In addition, which pull factors attract young travelers to participate in international voluntary work? The commissioner of this thesis is Allianssi Youth Exchange.
The thesis is research-based and includes a quantitative Webropol survey and some qualitative observation of volunteers in one international voluntary camp in Finland this summer. The theory is written during spring and summer 2016. The questionnaire was open from mid August till mid October and the results were examined after this period. 76 volunteers out of 230 responded to the questionnaire.
The theory part includes a small introduction to the travel industry, travel industry in Finland and its marketing. The theory also introduces history, attitudes and values of volunteering and competencies gained in voluntary work. This first part of the theory illustrates background for the study. Then the theory discusses pull factors of Finland as destination and pull factors of volunteering. This part illustrates the versatility of pull factors towards Finland and voluntary work.
The results indicate the main pull factors of Finland are interesting voluntary camp, nature and its phenomena as well as culture. The main pull factor of voluntary work is adventure and traveling. Other important pull factors are recommendation from friend or family, getting experience for future studies or career and willingness to do something good, i.e. altruism. In addition, getting to know people, getting to know different cultures and expanding one’s worldview are important pull factors of voluntary work. Unfortunately generalization between age groups, nationality or by experience in traveling in Finland or in voluntary work is impossible, because there is no clear evidence of differentiation between these groups.
The results are useful to Allianssi, because they can analyse more about their strengths and which pull factors they have. They can market their camps, develop or create new camps by this information. This information is useful to travel industry in Finland because now there can be created a travel theme targeted to young travelers.
The thesis is research-based and includes a quantitative Webropol survey and some qualitative observation of volunteers in one international voluntary camp in Finland this summer. The theory is written during spring and summer 2016. The questionnaire was open from mid August till mid October and the results were examined after this period. 76 volunteers out of 230 responded to the questionnaire.
The theory part includes a small introduction to the travel industry, travel industry in Finland and its marketing. The theory also introduces history, attitudes and values of volunteering and competencies gained in voluntary work. This first part of the theory illustrates background for the study. Then the theory discusses pull factors of Finland as destination and pull factors of volunteering. This part illustrates the versatility of pull factors towards Finland and voluntary work.
The results indicate the main pull factors of Finland are interesting voluntary camp, nature and its phenomena as well as culture. The main pull factor of voluntary work is adventure and traveling. Other important pull factors are recommendation from friend or family, getting experience for future studies or career and willingness to do something good, i.e. altruism. In addition, getting to know people, getting to know different cultures and expanding one’s worldview are important pull factors of voluntary work. Unfortunately generalization between age groups, nationality or by experience in traveling in Finland or in voluntary work is impossible, because there is no clear evidence of differentiation between these groups.
The results are useful to Allianssi, because they can analyse more about their strengths and which pull factors they have. They can market their camps, develop or create new camps by this information. This information is useful to travel industry in Finland because now there can be created a travel theme targeted to young travelers.