Increasing awareness and visibility : A visibility plan for the EU Twinning education project in Kosovo
Himberg, Helga (2016)
Himberg, Helga
Yrkeshögskolan Arcada
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016113018324
https://urn.fi/URN:NBN:fi:amk-2016113018324
Tiivistelmä
This thesis focuses on creating a visibility plan for the EU Twinning Education Project. The Twinning Project works in close co-operation with the Ministry of Education, Science and Technology of Kosovo (MEST), municipal education directors (MEDs), and 134 schools where 92 schools are piloting the new Kosovo Core Curriculum (KCF). It also works with University of Prishtina (Faculty of Education), and other education professionals. The Project supports the Ministry of Education to implement the new curriculum in Kosovo. It also supports schools with teacher and management training, and by providing teaching equipment to 134 schools.
This thesis focuses on finding ways how to make the Project visible amongst principals of piloting schools and MEDs. A semi quantitative research was conducted with the help of a questionnaire including some open ended questions in order to find out what the target groups think, and based on these findings prepare a communications plan that includes descriptions of who to communicate with, when and which tools to use. With a positively high responserate on the questionnaire the author managed to gain lots of valuable information regarding the satisfaction of the target groups, and in addition direct feedback of what communication tools the target groups wish the Twinning Project to approach them with.
This thesis focuses on finding ways how to make the Project visible amongst principals of piloting schools and MEDs. A semi quantitative research was conducted with the help of a questionnaire including some open ended questions in order to find out what the target groups think, and based on these findings prepare a communications plan that includes descriptions of who to communicate with, when and which tools to use. With a positively high responserate on the questionnaire the author managed to gain lots of valuable information regarding the satisfaction of the target groups, and in addition direct feedback of what communication tools the target groups wish the Twinning Project to approach them with.