S-Meal Cooking Application: A Business Plan
Vu, Anh (2016)
Vu, Anh
Hämeen ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016112116667
https://urn.fi/URN:NBN:fi:amk-2016112116667
Tiivistelmä
This bachelor thesis was composed to support the founders of a start-up application called (S-Meal) with an insightful understanding of the future business. The author of the thesis is one of the two founders of the application and the thesis will serve as informative material for evoking ideas in administering the future business. The thesis is an actual business plan, all issues brought up are the factors surrounding the business.
The theoretical section is written with a careful review of literature and collaterals while the practical part is based on 4 months of empirical research and studies. The theory helps the founders to understand the importance of a business plan in anticipating possible scenarios of the future business. Data collected in the theoretical section comes from course books and professional internet browsing. The empirical experiences are attained through survey, interviews, personal, and meetings with partner companies within the founders’ network. Selection of methods and approaches are also based on secondary data from internet website, articles. The result of both the theoretical and practical researches will help to conclude whether the business idea is worth generating and enlighten the ways to improve and meet the market demand or to even create the demand for the service provided.
In conclusion, the result is optimistic. Since there is high potential of the market currently, S-Meal’s commissioners will activate their start-up based on the plan. The thesis points out how to brand a strong image, what message to transfer to customers. It clarifies several ways to market the company, and explains what marketing methods will work for the current business. Furthermore, the thesis comes up with specific ways to cope with possible market situations and current competitors. It has also acknowledged which partners will be cooperating with S-Meal in brand building. Moreover, a brief cost and revenue plan for the first year has also been sketched.
The theoretical section is written with a careful review of literature and collaterals while the practical part is based on 4 months of empirical research and studies. The theory helps the founders to understand the importance of a business plan in anticipating possible scenarios of the future business. Data collected in the theoretical section comes from course books and professional internet browsing. The empirical experiences are attained through survey, interviews, personal, and meetings with partner companies within the founders’ network. Selection of methods and approaches are also based on secondary data from internet website, articles. The result of both the theoretical and practical researches will help to conclude whether the business idea is worth generating and enlighten the ways to improve and meet the market demand or to even create the demand for the service provided.
In conclusion, the result is optimistic. Since there is high potential of the market currently, S-Meal’s commissioners will activate their start-up based on the plan. The thesis points out how to brand a strong image, what message to transfer to customers. It clarifies several ways to market the company, and explains what marketing methods will work for the current business. Furthermore, the thesis comes up with specific ways to cope with possible market situations and current competitors. It has also acknowledged which partners will be cooperating with S-Meal in brand building. Moreover, a brief cost and revenue plan for the first year has also been sketched.