Internationalization of talent management: Case Speakersforum
Sinkkonen, Niklas (2015)
Sinkkonen, Niklas
Metropolia Ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016111816495
https://urn.fi/URN:NBN:fi:amk-2016111816495
Tiivistelmä
Oy Speakersforum Finland Ab is a talent management company that mediates speakers, hosts and coaches for corporate events. Part of the Talarforum Group that was started in Sweden in 1995 and expanded since to operate in the whole Nordic region Speakersforum has served Finnish customers from 2002 in Finland. Since that Speakersforum Finland has grown to encompass a 5.5 million-euro yearly turnover with participation in 1700 corporate events yearly domestically. The company operates with the brightest stars in Nordic business, social and corporate life. The aim is to provide insight, knowledge and feed innovations within companies as well as boost well-being and value of life. This goal is being reached through providing the right people from Finnish business life to the right audience in other companies. Speakers who are great thinkers, influencers, and innovators feed the thoughts of the crowd sparking ideas and hopefully improve their daily life and operations to boost better results also in work. Speakersforum has reached market leadership during its 14 years of operations in the Finnish market and through Talarforum Group is part of the largest single speaker management company in the Nordics. Market leaders however need constantly to reinvent itself as reaching the top is often more destructible than losing. Getting comfortable and kicking back is not the aim of Talarforum Group and its younger, innovative daughter company Speakersforum. Hence further internationalization is a logical choice.
Talent management as a field of work is unique in the way that the “product” is a person, and hence there is only one with the same ideas, notions, methods of delivering the performance and style. Hence cooperation and deep ties into existing companies as well as channel sales might be the best method of internationalization. Although foreign direct investment into one potential market like Talarforum Group conducted with Speakersforum through local sales representatives, might be also one potential step forward. Talarforum Group has certainly made a success out of Speakersforum Finland and the time is now ripe to look forward for further internationalization once more.
Talent management as a field of work is unique in the way that the “product” is a person, and hence there is only one with the same ideas, notions, methods of delivering the performance and style. Hence cooperation and deep ties into existing companies as well as channel sales might be the best method of internationalization. Although foreign direct investment into one potential market like Talarforum Group conducted with Speakersforum through local sales representatives, might be also one potential step forward. Talarforum Group has certainly made a success out of Speakersforum Finland and the time is now ripe to look forward for further internationalization once more.