Survey of Air Purifier Market Acceptance in China
Yang, Shan (2016)
Yang, Shan
Savonia-ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016062813401
https://urn.fi/URN:NBN:fi:amk-2016062813401
Tiivistelmä
In recent years, air cleaner products have drawn a wide attention due to the extensive concern of air pollution in China. The study aims at research market acceptance of air purifiers. Meanwhile, an outlook of present market and competitive environment were introduced for driving forces of the research as background knowledge.
In this thesis, a theoretical framework was designed to express the theory of customer acceptance, which provided theoretical support for the analysis process in the research. Two main theories were presented in the thesis: technology acceptance model (TAM) and innovation diffusion theory (IDT). In addition to the theory background, the quantitative research method was taken into use in this study.
The result of the study found that the present air purifier market in China is not mature. The present sales are grown by the stimulation of haze in certain season each year rather than by the awareness of the relationship between air quality and health. Lack of relevant knowledge of air pollution and air cleaner products makes the market acceptance lower than hypothetical. Furthermore, the awareness of the air purifier brand from different countries was also analysed and explained in the conclusion.
In this thesis, a theoretical framework was designed to express the theory of customer acceptance, which provided theoretical support for the analysis process in the research. Two main theories were presented in the thesis: technology acceptance model (TAM) and innovation diffusion theory (IDT). In addition to the theory background, the quantitative research method was taken into use in this study.
The result of the study found that the present air purifier market in China is not mature. The present sales are grown by the stimulation of haze in certain season each year rather than by the awareness of the relationship between air quality and health. Lack of relevant knowledge of air pollution and air cleaner products makes the market acceptance lower than hypothetical. Furthermore, the awareness of the air purifier brand from different countries was also analysed and explained in the conclusion.