New techniques of search engine optimization in web-development – Case Runfa
Li, Jin (2016)
Li, Jin
Lapin ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016061012634
https://urn.fi/URN:NBN:fi:amk-2016061012634
Tiivistelmä
Websites are flooding on the Internet. Increasingly, organizations and companies utilise websites as a tool to promote their business. However, implementing Search Engine Optimization for websites (hereinafter SEO) tends to be overlooked by webmasters.
The objective of this research is to explore new SEO’s techniques and strategies that can be applied in website development for a case company named Runfa, which operates a local business in Tampere. This thesis study gives a general description of how search engines work, and adopts the Google search engine as the case search engine to explore new trends of SEO. New techniques and strategies of SEO are drawn from the analysis of the new trends of SEO.
Constructive methodology is employed in this thesis work to guide the process of website development, due to the nature of software development. This exploratory research is mainly based on literature reviews. Additionally, the owner of the case company was interviewed for collecting empirical data for this study. The interview with the owner of the case company was conducted for the sake of meeting the business requirements of the case company during the process of website development. The website function-design derives from a business requirement analysis. A questionnaire survey was conducted, with the aim to find out the most popular social media that could be embedded in the website for the purpose of promoting the local business in Finland.
This research proposes a series of recommendations that are relevant to a set of new techniques and strategies of SEO from the aspect of web-development. The techniques and strategies of SEO are especially suitable for local business promotion. A website was constructed for the case company, and the suitable techniques and strategies of SEO were embedded in the website development.
The objective of this research is to explore new SEO’s techniques and strategies that can be applied in website development for a case company named Runfa, which operates a local business in Tampere. This thesis study gives a general description of how search engines work, and adopts the Google search engine as the case search engine to explore new trends of SEO. New techniques and strategies of SEO are drawn from the analysis of the new trends of SEO.
Constructive methodology is employed in this thesis work to guide the process of website development, due to the nature of software development. This exploratory research is mainly based on literature reviews. Additionally, the owner of the case company was interviewed for collecting empirical data for this study. The interview with the owner of the case company was conducted for the sake of meeting the business requirements of the case company during the process of website development. The website function-design derives from a business requirement analysis. A questionnaire survey was conducted, with the aim to find out the most popular social media that could be embedded in the website for the purpose of promoting the local business in Finland.
This research proposes a series of recommendations that are relevant to a set of new techniques and strategies of SEO from the aspect of web-development. The techniques and strategies of SEO are especially suitable for local business promotion. A website was constructed for the case company, and the suitable techniques and strategies of SEO were embedded in the website development.