Production Plant Site for Straits of Asia Company
Chau, Khiet (2016)
Chau, Khiet
Satakunnan ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016060111246
https://urn.fi/URN:NBN:fi:amk-2016060111246
Tiivistelmä
The purpose of the thesis was to make clear the definition of international business environment by using the theory of PEST analysis as the first step to lead to make decision about the operation mode for the case company Straits of Asia from Singapore.
On the other hand, competitive analysis is also one of the main key objective which clearly shows the competitive level of the case company with another firms in the same flied. In this objective, the porter’s diamond is applied to explain more about the opportunities of the life span of Straits of Asia with its competitive market.
The thesis was research-based and qualitative approach was used in the empirical part. Besides, this thesis is based on the reliable data which is collected directly from the case company by indirect interviewing and also according to the author’s experiences in previous working period and Straits of Asia might be the possible future working place.
On the other hand, competitive analysis is also one of the main key objective which clearly shows the competitive level of the case company with another firms in the same flied. In this objective, the porter’s diamond is applied to explain more about the opportunities of the life span of Straits of Asia with its competitive market.
The thesis was research-based and qualitative approach was used in the empirical part. Besides, this thesis is based on the reliable data which is collected directly from the case company by indirect interviewing and also according to the author’s experiences in previous working period and Straits of Asia might be the possible future working place.