Planning and Implementing Educational Trip for English-Learners. Case: Jules Verne Travel Ltd
Merkulova, Elana (2016)
Merkulova, Elana
Saimaan ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604295469
https://urn.fi/URN:NBN:fi:amk-201604295469
Tiivistelmä
The objective of the thesis project was to develop and test a new tourism product in a form of the short-term educational interactive trip for English-language learners from Saint Petersburg, Russia to Lappeenranta, Finland with a purpose of overcoming the language barrier. The thesis was created in cooperation with the tour operator Jules Verne Travel Ltd.
The thesis comprised the theoretical comprehension and the empirical project. The information for the theory framework was gathered from literature and the Internet. The empirical part implied the actual planning of the new tourism product and the implementation of the test-trip.
The final result of this thesis was based on the feedback collected from the tourists and other stakeholders who participated in the test-trip. The analysis indicated that although the test-trip was successful, the new product should not be fully launched and introduced to the market at the moment. The recommendations made as a result of this project have been implemented by the partner company in their operations.
The thesis comprised the theoretical comprehension and the empirical project. The information for the theory framework was gathered from literature and the Internet. The empirical part implied the actual planning of the new tourism product and the implementation of the test-trip.
The final result of this thesis was based on the feedback collected from the tourists and other stakeholders who participated in the test-trip. The analysis indicated that although the test-trip was successful, the new product should not be fully launched and introduced to the market at the moment. The recommendations made as a result of this project have been implemented by the partner company in their operations.