Developing a business plan. Case Simon’s Smoothies
Simonson, Connor (2015)
Simonson, Connor
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601051060
https://urn.fi/URN:NBN:fi:amk-201601051060
Tiivistelmä
Business plans are both the map and instruction manual for a newly or soon to be established company. Writing a business plan helps the author to, think through the business idea, con-vince possible investors that the idea is worth investing in, and ensure the success of the business. Business plans outline what the company produces, how this production takes place, and should provide the uninformed readers all information necessary to fully understand the business idea.
The author of this thesis plans to establish a mobile smoothie company that will provide healthy refreshment options in various cities in the states of Arizona and California. This the-sis will outline the essential parts of business plan of the company, Simon’s Smoothies, in de-tail. Within the business plan, special focus will be placed on the sections of, operations de-scription, marketing and sales plan, and the financial plan. Focusing on these three sections will assist the author in understanding the business viability of the idea.
The purpose of this thesis is to determine the business viability of the Simon’s Smoothies idea. Additionally this thesis will research the relevant legal requirements and laws regarding to the business idea, plan a suitable driving route for the mobile smoothie shop, and assist the author in obtaining investment money.
The research approach of this thesis is a case study. Information will be gathered qualitative research methods, mainly through observation and desk research. Observation of a smoothie shop was conducted to gain an understanding of how smoothie shops function. During the ob-servation other insights related to smoothie shops were gained. During the desk research in-formation regarding events, the market, and possible demand levels was collected.
Analysis of the mobile smoothie shop business idea was completed using various theoretical approaches. SWOT analysis was used to evaluate the Simon’s Smoothies company as a whole. Financial calculations such as breakeven point, cash flow analysis, and preparing an income statement were used to establish if the business could be profitable. Competitor analysis was conducted in order to give a deeper understanding of the smoothie business in Arizona and California.
The study showed that the business idea of selling smoothies via a mobile shop could become a profitable business. Recommendations for advancing the business idea are also presented.
The author of this thesis plans to establish a mobile smoothie company that will provide healthy refreshment options in various cities in the states of Arizona and California. This the-sis will outline the essential parts of business plan of the company, Simon’s Smoothies, in de-tail. Within the business plan, special focus will be placed on the sections of, operations de-scription, marketing and sales plan, and the financial plan. Focusing on these three sections will assist the author in understanding the business viability of the idea.
The purpose of this thesis is to determine the business viability of the Simon’s Smoothies idea. Additionally this thesis will research the relevant legal requirements and laws regarding to the business idea, plan a suitable driving route for the mobile smoothie shop, and assist the author in obtaining investment money.
The research approach of this thesis is a case study. Information will be gathered qualitative research methods, mainly through observation and desk research. Observation of a smoothie shop was conducted to gain an understanding of how smoothie shops function. During the ob-servation other insights related to smoothie shops were gained. During the desk research in-formation regarding events, the market, and possible demand levels was collected.
Analysis of the mobile smoothie shop business idea was completed using various theoretical approaches. SWOT analysis was used to evaluate the Simon’s Smoothies company as a whole. Financial calculations such as breakeven point, cash flow analysis, and preparing an income statement were used to establish if the business could be profitable. Competitor analysis was conducted in order to give a deeper understanding of the smoothie business in Arizona and California.
The study showed that the business idea of selling smoothies via a mobile shop could become a profitable business. Recommendations for advancing the business idea are also presented.