How to develop Afghan Karakul marketing
Ferdaws, Nesar Ahmad (2015)
Ferdaws, Nesar Ahmad
Kymenlaakson ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015123021707
https://urn.fi/URN:NBN:fi:amk-2015123021707
Tiivistelmä
This study was specifically concerned with the Afghan karakul marketing development. After carpet and fruit, Afghan karakul is one of the most important export item of Afghanistan to international market especially western market. The study attempted to investigate, explore and analyze the current marketing of Afghan karakul and the significance of its marketing development. The objective of the study was to find ways in order to develop Afghan karakul marketing
Qualitative research method was applied in this study in order to achieve in depth understanding of the karakul marketing situation, as this method is mostly analyzing and descriptive instead of numerical or statistical. A semi-structured interview with the customers was conducted as a tool for the gathering of primary data. The data was focused on the current Afghan karakul marketing and how to further develop it. Further, Nvivo as a computer assisted qualitative data analysis software or analyzing tool was used to analyze the data. Using of software for analyzing qualitative data saves time by providing organized filling system for the data. Further, less clerical work is needed to analyze the data and gives more time to think instead of printing papers
The study offered a new marketing approach for the development of Afghan karakul marketing. It presented that, by changing of marketing from stage 1.0 to stage 3.0, Afghan karakul marketing needs to be changed. The result of the study advocates that in order to increase Afghan karakul export and customer loyalty it is needed to focus on customer-oriented marketing. Moreover, Conducting of this study was significant to provide new marketing knowledge for the Afghan karakul merchants. Achieved study goal will contribute to Afghan karakul development, that results export growth.
Qualitative research method was applied in this study in order to achieve in depth understanding of the karakul marketing situation, as this method is mostly analyzing and descriptive instead of numerical or statistical. A semi-structured interview with the customers was conducted as a tool for the gathering of primary data. The data was focused on the current Afghan karakul marketing and how to further develop it. Further, Nvivo as a computer assisted qualitative data analysis software or analyzing tool was used to analyze the data. Using of software for analyzing qualitative data saves time by providing organized filling system for the data. Further, less clerical work is needed to analyze the data and gives more time to think instead of printing papers
The study offered a new marketing approach for the development of Afghan karakul marketing. It presented that, by changing of marketing from stage 1.0 to stage 3.0, Afghan karakul marketing needs to be changed. The result of the study advocates that in order to increase Afghan karakul export and customer loyalty it is needed to focus on customer-oriented marketing. Moreover, Conducting of this study was significant to provide new marketing knowledge for the Afghan karakul merchants. Achieved study goal will contribute to Afghan karakul development, that results export growth.